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Liquidnet
Project Type
Branding
Date
May - August 2020
As a senior graphic designer, I led a team in a 4-month effort to experiment with different concepts and ideas in order to establish the best practices for working within our new visual system. The outcome of our efforts is a set of codified rules and recommendations that were developed for company-wide distribution.
Our primary distribution channel was an easy-to-access, searchable translation of this document on the company's intranet. However, we also created a PDF document that can be distributed both in print and web formats.
The below PDF showcases the bulk of the codified rules and recommendations that were developed, and it highlights the key elements of our new visual system. By sharing this document with the wider company, we aim to ensure that all teams are aligned and working in a consistent and cohesive manner that reflects our brand identity.
